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31.05.2019

WOW DONE AWARDS 2019 объявил результаты

WOW DONE FESTIVAL
GRAND PRIX

A-1-20-4 Forte Femme RA Kombinat

А. MARKETING & DIGITAL COMMUNICATION DISCIPLINES

WOW DONE BEST

A-1-20-4 Forte Femme RA Kombinat


A-1. BRAND EXPERIENCE & ACTIVATION

A-1-1. Touchpoints & Technology: Social Engagement & Integration for Live Experience

WELL DONE

A-1-1-2 Forte Femme RA Kombinat

A-1-3. Touchpoints & Technology: Use of Website / Microsites


MEDIUM

A-1-3-3 Voice of Water. Audio identity of natural Ukrainian water ISD Group


A-1-8. Touchpoints & Technology: Interactive Brand Video

MEDIUM WELL


A-1-8-3 Voice of Water. Audio identity of natural Ukrainian water ISD Group


A-1-9. Touchpoints & Technology: Tech-led Brand Experience

MEDIUM


A-1-9-1 Sprite: The Mural Printer Saatchi&Saatchi Ukraine


MEDIUM WELL

A-1-9-3 [VR]alism Progression


MEDIUM WELL

A-1-9-5 Voice of Water. Audio identity of natural Ukrainian water ISD Group


A-1-10. Touchpoints & Technology: Cross-platform Digital Experience

MEDIUM


A-1-10-1 Voice of Water. Audio identity of natural Ukrainian water ISD Group

A-1-16. Live Brand Experience or Activation: Guerilla Marketing & Stunts

WELL DONE


A-1-16-7 Forte Femme RA Kombinat


A-1-17. Live Brand Experience or Activation: Brand-owned Experiences

MEDIUM WELL


A-1-17-5 Forte Femme RA Kombinat

MEDIUM

A-1-17-6 CineMoms GForce/Grey


A-1-18. Live Brand Experience or Activation: Sponsorship & Brand Partnership

MEDIUM


A-1-18-1 Coca-Cola Kokoshnik ARK CONNECT


A-1-20. Live Brand Experience or Activation: 360 Integrated Brand Experience

MEDIUM

A-1-20-2 Voice of Water. Audio identity of natural Ukrainian water ISD Group

A-1-22. Culture & Context: Challenger Brand

MEDIUM


A-1-22-1 #FairBnB Кинограф


WELL DONE

A-1-22-2 Forte Femme RA Kombinat


A-1-23. Culture & Context: Single-market CampaignWELL DONE

A-1-23-1 Forte Femme RA Kombinat


A-1-24. Culture & Context: Social Behaviour & Cultural Insight

MEDIUM WELL

A-1-24-4 Forte Femme RA Kombinat


MEDIUM

A-1-24-6 CineMoms GForce/Grey

A-2. PUBLIC RELATIONS MARKETING

A-2-8. Insights & Measurement: PR Effectiveness

MEDIUM WELL

A-2-8-2 The Hostel Bar Saatchi&Saatchi Ukraine


MEDIUM RARE

A-2-8-3 Bank+Mice. Story about kindness RA Kombinat


A-2-10. Techniques: Use of Events & Stunts

MEDIUM


A-2-10-8 CineMoms GForce/Grey




A-2-13. Techniques: Brand Voice & Strategic Storytelling

WELL DONE

A-2-13-3 Forte Femme RA Kombinat


A-2-16. Excellence in PR: Corporate Image, Communication & Reputation Management

MEDIUM WELL

A-2-16-2 Forte Femme RA Kombinat


A-2-17. Excellence in PR: Public Affairs & Lobbying

MEDIUM


A-2-17-1 Project911 Группа компаний RCG


A-2-19. Excellence in PR: Corporate Social Responsibility

MEDIUM


A-2-19-1 HEMOPHILIA: A BUBBLE WRAP HOODIE Havas PR Kyiv


MEDIUM WELL

A-2-19-4 Forte Femme RA Kombinat


A-2-24. Culture & Context: Challenger Brand

MEDIUM WELL

A-2-24-3 Forte Femme RA Kombinat


A-2-25. Culture & Context: Single-market CampaignMEDIUM WELL

A-2-25-2 Forte Femme RA Kombinat


A-2-26. Culture & Context: Social Behaviour & Cultural Insight

WELL DONE

A-2-26-4 Forte Femme RA Kombinat


MEDIUM

A-2-26-8 Project911 Группа компаний RCG


A-2-27. Culture & Context: Breakthrough on a Budget

MEDIUM


A-2-27-2 The Hostel Bar Saatchi&Saatchi Ukraine

A-3.DIRECT MARKETING

A-3-1. Channels: Mailing

MEDIUM


A-3-1-1 Rewind to the 80's e:mg


A-3-2. Channels: Use of Ambient Media


MEDIUM


A-3-2-4 Forte Femme RA Kombinat



A-3-4. Channels: Use of Print / Outdoor


WELL DONE


A-3-4-4 Mold BBDO Ukraine



A-3-16. Excellence in Direct: Art Direction / Design


MEDIUM

A-3-16-3 Mold BBDO Ukraine


A-3-21. Culture & Context: Challenger Brand

MEDIUM WELL

A-3-21-2 Forte Femme RA Kombinat


A-3-22. Culture & Context: Single-market Campaign

MEDIUM WELL

A-3-22-1 Forte Femme RA Kombinat


A-3-23. Culture & Context: Social Behaviour & Cultural Insight

MEDIUM WELL


A-3-23-2 Forte Femme RA Kombinat

A-4.SOCIAL & INFLUENCER MARKETING

A-4-2. Social Insights & Engagement: Audience Tagerting / Engagement Strategies


MEDIUM WELL

A-4-2-1 Forte Femme RA Kombinat


A-4-18. Excellence in Social & Influencer: Social Purpose

MEDIUM WELL

A-4-18-3 Forte Femme RA Kombinat


MEDIUM WELL

A-4-18-4 #MoneyCanChallenge Leo Burnett Ukraine


A-4-20. Culture & Context: Challenger Brand

MEDIUM

A-4-20-1 Forte Femme RA Kombinat


A-4-21. Culture & Context: Single-market Campaign

MEDIUM

A-4-21-1 Forte Femme RA Kombinat


A-4-22. Culture & Context: Social Behaviour & Cultural Insight

MEDIUM WELL

A-4-22-3 Forte Femme RA Kombinat

B.INDUSTRIAL CATEGORIES


B-1. FOOD

MEDIUM


B-1-1 Wild Battle or Durnev how it Began Havas Digital Kyiv


B-2. NON-AlCOHOLIC DRINKS

WOW DONE BEST


B-2-4 Voice of Water. Audio identity of natural Ukrainian water ISD Group

B-3. AlCOHOLIC DRINKS

MEDIUM


B-3-1 Anti-Compote from anti-granny McCann Kyiv


B-10. PRODUCTS & SERVICES FOR CHILDREN

MEDIUM

B-10-1 CineMoms GForce/Grey


MEDIUM

B-20-2 Casa Peru DPG


B-18. FOODSERVICE

WELL DONE

B-18-1 #FairBnB Кинограф


MEDIUM

B-18-2 The Hostel Bar Saatchi&Saatchi Ukraine


B-20. LEISURE, ENTERTAINMENT, CULTURE & EDUCATION, TRAVEL & TOURISM

MEDIUM


B-20-1 Book Forum. Reinvention PlusOne


B-21. FINANCIAL & BUSINESS SERVICES

MEDIUM WELL

B-21-4 Forte Femme RA Kombinat


B-24. OTHER CONSUMER SERVICES AND B2B

MEDIUM WELL


B-24-1 Stuck in Photostock Forte Grey


B-25. SOCIAL & CHARITY

MEDIUM


B-25-2 Game With No Replay PlusOne


MEDIUM WELL

B-25-12 #MoneyCanChallenge Leo Burnett Ukraine

C.NATIONAL MARKETING SERVICES & PR CONTEST

C-1. BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN, SPONSORSHIP

C-1-1. Promotional Events

MEDIUM WELL


C-1-1-6 Voice of Water Launch Event Trends&Brands


C-1-2. Corporate Events

MEDIUM


C-1-2-3 Postmen Kids Day Postmen DA


C-2. BEST CONSUMER ACTIVATION CAMPAIGN

MEDIUM WELL

C-2-1 Sprite: The Mural Printer Saatchi&Saatchi Ukraine


MEDIUM WELL

C-2-2 Coca-Cola: AR music video Saatchi&Saatchi Ukraine


WELL DONE

C-2-3 Let’s PUMB, PUMB, PUMB! TWIGA Ukraine


C-3. BEST TRADE MARKETING CAMPAIGN

MEDIUM

C-3-1 Vodafone. Cashless Bazaar MEX a member of Havas


C-6. BEST SOCIAL MEDIA OR WORD OF MOUTH CAMPAIGN

MEDIUM


C-6-3 Crash Test Of Sound Havas Digital Kyiv


C-7. BEST PRODUCT LAUNCH OR RE-LAUNCH CAMPAIGN

MEDIUM


C-7-3 Fired up to win DC Digital Choo



WOW DONE FESTIVAL
GRAND PRIX

A-1-20-4 Forte Femme RA Kombinat

video

А. MARKETING & DIGITAL COMMUNICATION DISCIPLINES

WOW DONE BEST

A-1-20-4 Forte Femme RA Kombinat


A-1. BRAND EXPERIENCE & ACTIVATION

A-1-1. Touchpoints & Technology: Social Engagement & Integration for Live Experience

WELL DONE

A-1-1-2 Forte Femme RA Kombinat

A-1-3. Touchpoints & Technology: Use of Website / Microsites


MEDIUM

A-1-3-3 Voice of Water. Audio identity of natural Ukrainian water ISD Group


A-1-8. Touchpoints & Technology: Interactive Brand Video

MEDIUM WELL


A-1-8-3 Voice of Water. Audio identity of natural Ukrainian water ISD Group

video

A-1-9. Touchpoints & Technology: Tech-led Brand Experience

MEDIUM


A-1-9-1 Sprite: The Mural Printer Saatchi&Saatchi Ukraine

video

MEDIUM WELL

A-1-9-3 [VR]alism Progression

video

MEDIUM WELL

A-1-9-5 Voice of Water. Audio identity of natural Ukrainian water ISD Group


A-1-10. Touchpoints & Technology: Cross-platform Digital Experience

MEDIUM


A-1-10-1 Voice of Water. Audio identity of natural Ukrainian water ISD Group

A-1-16. Live Brand Experience or Activation: Guerilla Marketing & Stunts

WELL DONE


A-1-16-7 Forte Femme RA Kombinat


A-1-17. Live Brand Experience or Activation: Brand-owned Experiences

MEDIUM WELL


A-1-17-5 Forte Femme RA Kombinat

MEDIUM

A-1-17-6 CineMoms GForce/Grey

video

A-1-18. Live Brand Experience or Activation: Sponsorship & Brand Partnership

MEDIUM


A-1-18-1 Coca-Cola Kokoshnik ARK CONNECT

video

A-1-20. Live Brand Experience or Activation: 360 Integrated Brand Experience

MEDIUM

A-1-20-2 Voice of Water. Audio identity of natural Ukrainian water ISD Group

A-1-22. Culture & Context: Challenger Brand

MEDIUM


A-1-22-1 #FairBnB Кинограф

video

WELL DONE

A-1-22-2 Forte Femme RA Kombinat


A-1-23. Culture & Context: Single-market CampaignWELL DONE

A-1-23-1 Forte Femme RA Kombinat


A-1-24. Culture & Context: Social Behaviour & Cultural Insight

MEDIUM WELL

A-1-24-4 Forte Femme RA Kombinat


MEDIUM

A-1-24-6 CineMoms GForce/Grey

A-2. PUBLIC RELATIONS MARKETING

A-2-8. Insights & Measurement: PR Effectiveness

MEDIUM WELL

A-2-8-2 The Hostel Bar Saatchi&Saatchi Ukraine

video

MEDIUM RARE

A-2-8-3 Bank+Mice. Story about kindness RA Kombinat

video

A-2-10. Techniques: Use of Events & Stunts

MEDIUM


A-2-10-8 CineMoms GForce/Grey




A-2-13. Techniques: Brand Voice & Strategic Storytelling

WELL DONE

A-2-13-3 Forte Femme RA Kombinat


A-2-16. Excellence in PR: Corporate Image, Communication & Reputation Management

MEDIUM WELL

A-2-16-2 Forte Femme RA Kombinat


A-2-17. Excellence in PR: Public Affairs & Lobbying

MEDIUM


A-2-17-1 Project911 Группа компаний RCG

video

A-2-19. Excellence in PR: Corporate Social Responsibility

MEDIUM


A-2-19-1 HEMOPHILIA: A BUBBLE WRAP HOODIE Havas PR Kyiv

video

MEDIUM WELL

A-2-19-4 Forte Femme RA Kombinat


A-2-24. Culture & Context: Challenger Brand

MEDIUM WELL

A-2-24-3 Forte Femme RA Kombinat


A-2-25. Culture & Context: Single-market CampaignMEDIUM WELL

A-2-25-2 Forte Femme RA Kombinat


A-2-26. Culture & Context: Social Behaviour & Cultural Insight

WELL DONE

A-2-26-4 Forte Femme RA Kombinat


MEDIUM

A-2-26-8 Project911 Группа компаний RCG


A-2-27. Culture & Context: Breakthrough on a Budget

MEDIUM


A-2-27-2 The Hostel Bar Saatchi&Saatchi Ukraine

A-3.DIRECT MARKETING

A-3-1. Channels: Mailing

MEDIUM


A-3-1-1 Rewind to the 80's e:mg

video

A-3-2. Channels: Use of Ambient Media


MEDIUM


A-3-2-4 Forte Femme RA Kombinat



A-3-4. Channels: Use of Print / Outdoor


WELL DONE


A-3-4-4 Mold BBDO Ukraine



A-3-16. Excellence in Direct: Art Direction / Design


MEDIUM

A-3-16-3 Mold BBDO Ukraine

video

A-3-21. Culture & Context: Challenger Brand

MEDIUM WELL

A-3-21-2 Forte Femme RA Kombinat


A-3-22. Culture & Context: Single-market Campaign

MEDIUM WELL

A-3-22-1 Forte Femme RA Kombinat


A-3-23. Culture & Context: Social Behaviour & Cultural Insight

MEDIUM WELL


A-3-23-2 Forte Femme RA Kombinat

A-4.SOCIAL & INFLUENCER MARKETING

A-4-2. Social Insights & Engagement: Audience Tagerting / Engagement Strategies


MEDIUM WELL

A-4-2-1 Forte Femme RA Kombinat


A-4-18. Excellence in Social & Influencer: Social Purpose

MEDIUM WELL

A-4-18-3 Forte Femme RA Kombinat


MEDIUM WELL

A-4-18-4 #MoneyCanChallenge Leo Burnett Ukraine

video

A-4-20. Culture & Context: Challenger Brand

MEDIUM

A-4-20-1 Forte Femme RA Kombinat


A-4-21. Culture & Context: Single-market Campaign

MEDIUM

A-4-21-1 Forte Femme RA Kombinat


A-4-22. Culture & Context: Social Behaviour & Cultural Insight

MEDIUM WELL

A-4-22-3 Forte Femme RA Kombinat

B.INDUSTRIAL CATEGORIES


B-1. FOOD

MEDIUM


B-1-1 Wild Battle or Durnev how it Began Havas Digital Kyiv

video

B-2. NON-AlCOHOLIC DRINKS

WOW DONE BEST


B-2-4 Voice of Water. Audio identity of natural Ukrainian water ISD Group

B-3. AlCOHOLIC DRINKS

MEDIUM


B-3-1 Anti-Compote from anti-granny McCann Kyiv

video

B-10. PRODUCTS & SERVICES FOR CHILDREN

MEDIUM

B-10-1 CineMoms GForce/Grey


B-18. FOODSERVICE

WELL DONE

B-18-1 #FairBnB Кинограф


MEDIUM

B-18-2 The Hostel Bar Saatchi&Saatchi Ukraine


B-20. LEISURE, ENTERTAINMENT, CULTURE & EDUCATION, TRAVEL & TOURISM

MEDIUM


B-20-1 Book Forum. Reinvention PlusOne

video

MEDIUM

B-20-2 Casa Peru DPG

video

B-21. FINANCIAL & BUSINESS SERVICES

MEDIUM WELL

B-21-4 Forte Femme RA Kombinat


B-24. OTHER CONSUMER SERVICES AND B2B

MEDIUM WELL


B-24-1 Stuck in Photostock Forte Grey

B-25. SOCIAL & CHARITY

MEDIUM


B-25-2 Game With No Replay PlusOne

video

MEDIUM WELL

B-25-12 #MoneyCanChallenge Leo Burnett Ukraine

C.NATIONAL MARKETING SERVICES & PR CONTEST

C-1. BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN, SPONSORSHIP

C-1-1. Promotional Events

MEDIUM WELL


C-1-1-6 Voice of Water Launch Event Trends&Brands

video

C-1-2. Corporate Events

MEDIUM


C-1-2-3 Postmen Kids Day Postmen DA

video

C-2. BEST CONSUMER ACTIVATION CAMPAIGN

MEDIUM WELL

C-2-1 Sprite: The Mural Printer Saatchi&Saatchi Ukraine


MEDIUM WELL

C-2-2 Coca-Cola: AR music video Saatchi&Saatchi Ukraine

video

WELL DONE

C-2-3 Let’s PUMB, PUMB, PUMB! TWIGA Ukraine

video

C-3. BEST TRADE MARKETING CAMPAIGN

MEDIUM

C-3-1 Vodafone. Cashless Bazaar MEX a member of Havas

video

C-6. BEST SOCIAL MEDIA OR WORD OF MOUTH CAMPAIGN

MEDIUM


C-6-3 Crash Test Of Sound Havas Digital Kyiv

video

C-7. BEST PRODUCT LAUNCH OR RE-LAUNCH CAMPAIGN

MEDIUM


C-7-3 Fired up to win DC Digital Choo

video

C-8. BEST USE OF PUBLIC RELATIONS

MEDIUM WELL

C-8-1 HEMOPHILIA: A BUBBLE WRAP HOODIE Havas PR Kyiv


MEDIUM

C-8-3 Red Cross: Never ending waiting Saatchi&Saatchi Ukraine


C-9. BEST CAUSE, CHARITY MARKETING OR PUBLIC SECTOR CAMPAIGN

WELL DONE

C-9-1 #MoneyCanChallenge Leo Burnett Ukraine


C-10. BEST INTEGRATED MARKETING CAMPAIGN

MEDIUM WELL

C-10-1 Book Forum. Reinvention PlusOne


WOW DONE BEST

C-10-4 Voice of Water. Audio identity of natural Ukrainian water ISD Group


Контакты
  • Валентин Смоляков - Исполнительный директор АКАР v.smolyakov@akarussia.ru
  • Екатерина Киндрук - Заместитель исполнительного директора АКАР emk@akarussia.ru
  • Марина Чурсинова - Руководитель отдела PR и коммуникаций АКАР m.chursinova@akarussia.ru
  • Анастасия Кваша Контент-менеджер АКАР ak@akarussia.ru
  • Наталья Крысаева - Менеджер проектной деятельности АКАР  n.krysaeva@akarussia.ru 
  • Николай Васильев Руководитель отдела исследований и аналитики АКАР nv@akarussia.ru
  • Андрей Иванушко Менеджер отдела исследований и аналитики АКАР iva@akarussia.ru